The inaugural Dragons of Pakistan Awards came to a thrilling conclusion at the Pearl Continental Marquee, attended by Mike Da Silva, Director of Dragons of Asia who came from Australia as a guest of Pakistan, and surrounded by industry dignitaries and professionals. The event was organised by AdStreet a unique marketing place known for its brave initiatives founded by Syed Saad Hashmi.

This prestigious event marked a significant milestone in the marketing and advertising landscape of Pakistan.

As a part of the esteemed Dragons of Asia, these awards recognize and celebrate marketing effectiveness across the APAC region. The winners in 10 categories were honored in grand fashion, acknowledging their outstanding achievements and contributions to the industry.

The journey of bringing the Dragons of Pakistan Awards to life was made possible by Syed Saad Hashmi Founder and CEO of AdStreet, on the occasion Saad Hashmi said AdStreet will continue to work on local and and international collaboration with Industry support invaluable support from key sponsors Kashmir, Bisconni, FoodPanda,  Faysal Bank and Torani Drinks lately.

Winners List includes

Best Integrated Marketing- have gold winners – client  Friesland Campina and agency Starcom Worldwide Pakistan,  another one was PSL 2024 for Delivery Hero
Best Digital Campaign- client Nestle Pakistan – Agency Publicis media Pakistan
Best Innovative Category – Continental Biscuits -Agency Grey Pakistan
Best Brand Building and Awareness campaign – Shell Pakistan – agency – Synite Digital
Best Event or experiential Marketing -Pepsi Cola International- Agency BBDO and Grey Density
Best Brand Loyalty 2 golds  Client Kurkure – PepsiCola- Agency – grey Density

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National food – agency – Digitz Digitas

Best Social Media and word of mouth Honda Atlas – Agency Golden Circle
Best use of Public Relations Samsung Electronics- Agency Adcom Leo Burnett
Best Cause / Charity – Jazz Cash – Agency Fishbowl
Best Small Budget Campaign – Mediavest ( Brain Child) for Dawlance Pakistan

Other prominent awards of silver and bronze  in each category won by clients and  agencies

Special red dragons awards awarded to

Client Rifah Qadri Head of Corporate Communications Easy Paisa / Telenor

Agency – Ahmed Kapadia – CEO – Synergy Group

Young Dragons awarded to Shiza Imran – Asst Manager Planning  from Starcom Worldwide

Additionally, the event was supported by key industry partners including ARY group, FM 91,  Myco,  KAMN, Skale Interactive, I/O Digital, Brand Synario, Runway Pakistan, TCM, Vibe Tibe, TFA events and others.

As the curtains closed on this year’s event, the audience was left with a promise to return in 2025, bigger and better. The Dragons of Pakistan Awards have set a new benchmark for excellence in marketing effectiveness, and the entire marketing fraternity looks forward to witnessing the continued growth and success of this prestigious platform.

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