KTrade, has introduced a groundbreaking embedded stock trading feature that enables over 20 million active JazzCash users to invest directly in Pakistan’s capital markets.
This strategic integration marks a major milestone for financial inclusion in the country. Until now, only about 400,000 individuals in Pakistan had direct access to stock market investing. With this launch, that number is poised to increase dramatically, potentially unlocking participation from one of the largest retail investor bases in the region.
KTrade has developed proprietary APIs and technology infrastructure, inspired by global fintech leaders like Alpaca and DriveWealth, to power this new embedded finance product. Through this innovation, users can now seamlessly buy and sell stocks, ETFs, and bonds listed on the Pakistan Stock Exchange using their JazzCash accounts.
“KTrade was launched with the mission to bring 1 million people to invest in stocks listed on Pakistan Stock Exchange. Most people thought it was impossible,” said Mr Ali Farid Khwaja, Chairman, KTrade. He added: “This collaboration with Jazzcash takes us close to achieving and even exceeding that goal. Jazzcash has already proven its impact in other areas of finance such as mobile wallets, and insurance sector. We are delighted and honoured to collaborate with the visionary leadership of Jazzcash and look forward to working with them to develop Pakistan’s nascent capital markets.”
For companies planning initial public offerings or fundraising, the new platform offers a direct channel to reach 20 million verified JazzCash accounts, significantly expanding opportunities for retail participation in IPOs and capital markets.
The partnership between JazzCash and KTrade sets a new precedent for embedded finance in Pakistan, supporting national goals around economic empowerment and digital financial inclusion.
