Pakistan is on the verge of approving its E-Commerce Policy 2.0, an initiative aimed at expanding the country’s online trade to $20 billion by 2030. The upcoming policy is designed to strengthen digital commerce, enhance consumer protection, and establish transparent e-commerce standards.
The development was announced during a meeting between Federal Minister for Commerce Jam Kamal Khan and a delegation from Meta, where both sides discussed cooperation in digital trade, artificial intelligence (AI), and e-commerce growth.
Minister Jam Kamal Khan highlighted that Pakistan is one of South Asia’s fastest-growing digital economies, producing over 75,000 IT graduates annually. He noted that IT and IT-enabled services exports have grown by 18 percent, reaching $3.8 billion. Notably, the first quarter of the current fiscal year recorded a 21 percent surge, with exports reaching $1.06 billion.
The minister invited Meta to collaborate on AI ethics, digital safety, and e-commerce standards to ensure transparency and safeguard consumers in the online marketplace. He also pointed to Pakistan’s progress in promoting artificial intelligence through the National AI Policy 2025 and the Digital Pakistan Act, inviting Meta to join AI skilling programs for youth to boost employability and innovation.
Meta’s Director for Emerging Markets, Rafael Frankel, commended Pakistan’s advancements in the digital sector and pledged continued cooperation. Meta also expressed interest in supporting digital training initiatives for entrepreneurs and SMEs.
Both sides agreed to strengthen collaboration for innovation, create a secure online environment, and promote economic empowerment through technology.
IT Exports Soar to Record High of $303 Million in December 2023
